Doodle for Google is an annual initiative celebrating student creativity. The campaign is celebrity-led and required a production approach that brings visibility, scale, and care to Google’s well-known campaign.

Locations
Milwaukee, WI
Madrid, Spain
Philadelphia, PA
Los Angeles, CA
Filmmakers
Steve Delahoyde
Parker Nyquist
ShaBiron Shockley
Jason Oppliger
Clients
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Doodle for Google

A Yearly Collaboration with Hometeam
for Doodle for Google

Doodle for Google is a recurring Google campaign that celebrates student creativity, inviting K–12 students across the U.S. to respond to an annual theme and transform their ideas into artwork shared on a national stage.The winner’s design of the Google logo is then featured on the Google homepage to inspire young artists around the globe.

Across multiple years, Hometeam has supported the program through campaign launch spots, finalist announcements, and winner reveals, bringing visibility to the students at its center.

The series has featured celebrity talent including Giannis Antetokounmpo, Olivia Rodrigo, Noah Schnapp, and Selena Gomez.

From short-form vertical content to longform broadcast pieces, each production adapts to its format and platform while maintaining a consistent tone of celebration.

Behind the scenes

Credits

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