For Texas Parks 100 Year Anniversary, we were tapped by brand studio, Butler, to create an upbeat social campaign to encourage families of diverse backgrounds to set out into the wonderful natural resources that Texas State Parks has to offer.

Locations
Texas, USA
Filmmakers
Peter Longno

TX State Parks 100 Years Campaign

An upbeat social campaign for 100 years of Texas Parks

Working with some of our favorite collaborators - Peter Longno, Sanetra Longno, and Ryan Girard - we created a series of short form videos that mix video and stills for high-energy collages.

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With an Austin-based collaborative team, Hometeam provided full-service production and post-production for all video assets. We also helped produce high-quality still photography, which was used in campaign communications and helped create a more inclusive photo library for the client.

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Final campaign graphics created by Butler

To bring the Texas vibes full circle, we used the fantastic "People Everywhere" by Houston-based Khruangbin as the official music track of the campaign.

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Behind the scenes

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Credits

EP/Creative Development - Jason Oppliger

Senior Producer - Jen Brown

Associate Producer - Harley Pace-Rodriguez

Director - Peter Longno

Photographer - Sanetra Longno

Editor - Ryan Girard

Music by -  Kruangbin

1st AC / DIT - Chris Davis

Photo Assistant / Grip - Jessica Joseph

Wardrobe / Art - Vicky Nonnon

HMU - Vivian Stephens

PA - Taylor Wright

Butler:

Creative Director - Jeremy Spencer

Founder, Creative Chief - Marty Butler

Collaboration Manager - Jessica Tran

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