Hometeam and Plai Take Home a Big Clios Win!

Alongside our friends at Plai Studios, we shared a Grand Clio award in the Snapchat AR Specialty Award for our work on Kygo x Snapchat. Check out the project here!

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The campaign brought the first DJ’d Augmented Reality experience to life, with 2 hours of AR triggered to synchronize with Kygo’s live music and visuals, which was delivered in real-time to the phones of over 22k fans. Plai tapped Hometeam to co-produce and create a campaign wrap video that encapsulates the full experience of the AR lens as concert-goers experienced it at Kygo’s London Show in Gunnersbury Park. 

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Director Jonah Best remotely oversaw our London production, bringing his VFX expertise to the final cut. To ensure seamless execution, the talented team at MDRN LOVE worked on the ground, while Jonah provided pre-visualization animations to guide the shoot.

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<div style="width:100%;height:0;position: relative;padding-bottom:56.42633%;margin-bottom:10px;"><iframe src="https://hometeam.gosimian.com/share/v/5o0MtYBRG_SiQcUdFG_a7Q/false/auto/auto/000000/ffffff/" name="SimianEmbed" scrolling="no" style="position: absolute;top: 0; left: 0; width: 100%; height: 100%;padding:0 !important;margin:0 !important;background:#ffffff" frameborder="0" allowFullScreen webkitAllowFullScreen></iframe></div>

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There was a mighty collaboration on this project all around—from our local production team, to our core team, and the team at Plai. We're so grateful to have worked with an amazing group of people to make it happen. To our friends at Plai, thank you for trusting us with this one!

On the big day, the campaign wrap video played out to the Clios audience at the Dolby Theatre in LA and we were presented the specialty award by CEO of Snap, Evan Spiegel. We were honored to be in a category amongst production companies, like Paramount Pictures and Warner Bros. Discovery Max. It was truly an epic moment and we had Jonah Best and Hometeam Director of Post-Production, Dan Tundis there to represent.

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